Tuesday, April 15, 2008

The Tap Project

Murphy's law: just as you've finished bitching about the value you get out of your facewash something like this will come along; nothing like saving lives to put notions of value into perspective. I don't care what you're doing, take five minutes to watch this incredible video now. If your boss complains, tell them I sent you.







With thanks to CrackUnit.

2 comments:

  1. Amazing find. I love how the concept of value is applied to such simplicities in life that are taken for granted everyday.
    So simply obvious and true, yet it is incredible videos like this, that bring us down from the clouds... :)

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  2. [...] businesses long after a campaign has finished. I’m not saying this is unique to digital, Droga 5’s Tap Project is evidence it can happen anywhere. But I think there’s a greater propensity for it to happen [...]

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