[caption id="" align="alignright" width="240" caption="Mmmmmm...coffee....*homer drool*"]
[/caption]Friends who know me know I am passionate about coffee. I regularly go to tastings which are held a one of my favourite cafes here in Melbourne, and while I have hauled myself back to a respectable two cups a day, I savour every minute of it and look forward to the next.
So I was thinking about how people could enjoy more coffee, more conveniently. I'm a big believer that the future isn't online, it is mobile, a platform that encompasses everything the internet has brought to us without needing to be tied to a desk. I'm already starting to live that life, but we're only a short way through the wealth of possibilities.
With this in mind, I want it to be easier to buy coffee. Particularly if I'm on the move, I don't like the standing around waiting for it to be made. So here is something I think is a pretty good idea. If someone could go build it I'd really appreciate it.
- A coffee house does a deal with a micro-billing provider to bill people via their mobile rather than having to fork over cash (further towards a paper-less society - this is a good thing)
- Sarah, almost at the city train station where she will jump off, sends an SMS to the coffee house with just "1" in the message body
- This is received by the coffee house. Sarah's number is in the database, 1 is her favourite, a long black.
- They accept the order and this pushes a message back to Sarah saying her coffee is being made
- Sarah's train pulls in to the station, she gets up to the coffee shop across the road from the station, finds her coffee waiting for her and off she goes. No lines, no waiting, no fumbling for change.
We have the technology to do this, and the know-how to apply it to hundreds of other industries. Why aren't we people? This doesn't need a 30-second spot; it creates value and is worth talking about. And that is enough.
--
http://forums.cnet.com/5208-10152_102-0.html?forumID=97&threadID=284289&messageID=2706603
ReplyDeletehttp://gizmodo.com/gadgets/i-like-coffee/uk-starbucks-lets-you-place-orders-from-your-laptop-297630.php
(close but no kahuna?)
No self-respecting coffee lover drinks Starburst!!!
ReplyDelete(due respect to my friends who do, you know I <3 you)
[...] I went along to the Victorian barista championships on Saturday to cheer on Talor Browne who makes one of my favourite cups down at Brother Baba Budan. She got to the finals, which is a fantastic effort for her first competition, I’m more so excited about theemergence of SMS Coffee. [...]
ReplyDeleteThe world of googling never fails to surprise me. I suggested this concept to a client tonight as a promotion. Thought I would do some online reseach to see if anyone is already doing it and seems nothing is cropping up. That is, except you having the same idea! Stay tuned. I think it is a good idea too...hmmmm wonder if I can get work out the details and get it off the ground? I suggested we trial it with one company nearby first.
ReplyDeleteMake it happen Rachel! Only make sure their coffee is worth drinking in the first place - if I find this is a promotion for Starbucks I will be reaching for my angry eyes! :)
ReplyDelete