On to the next one (Commented on "Gary Vaynerchuk")

Seems everything is moving so fast right now, I'm finding it hard to take the time to write. So instead I'm trying to read more, comment, and where I can bring those comments back onto this blog. I wish Wordpress had a Disqus plug-in for their hosted sites (which is what this one is) as that would mean we could continue the larger conversation wherever we were, unfortunately they bought a Disqus competitor, so that is unlikely.

Your friend and mine Gary Vaynerchuk posted a video saying social media wasn't the "seasoning" to the changes going on, it was the steak. I have a slightly different take on this, which I commented on. Watch the video then see below.

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I feel like the "steak" is made up of so many things though, of which social is a part of.

Or to put it another way, we've operated under the guise of the Internet being, well, the Internet, and "social" being a part of that.

The reality is the web is *inherently* social, and given every business must have a presence online, every business is now missing something core if they don't have a social aspect to what they do.

In the ridiculous growth that we've seen the web go through, I think we've confused maturity with expansion. We're still figuring out exactly what this beast is, but I think we can assume bringing people together and giving them something to do is not going to go away.

So, here's to the steak. I wonder what else it comes with? =]

Originally posted as a comment
by davidgillespie
on Gary Vaynerchuk using DISQUS.

This is an echo of something I said to Fred Wilson last November which he re-blogged here, which is itself an eho of a post I made last October. Social media is not part of the web, it is the web. The sooner we all realise that, the sooner we get onto the next thing.

And as a fan of buzzwords and technology, I always love the next thing.