Moving on from last week where I was thinking about marketing and strategy and the blurring lines between the two, and yesterday's thoughts around the lack of imagination inherent in the day to day lives of most marketers, I'm thinking now maybe most marketers are thinking more about treading water and doing their best to attract the least amount of attention while only a handful (like me and mine) are interested in hanging our careers out to dry in the hope of actually doing something remarkable.Julian Cole and I (who I imagine will wind up one day the old guys in The Muppets) were at breakfast the other day trying to figure out where the chips were going to fall in terms of the companies that drive social media forward. Straight after that conversation I read a piece I can't find now suggesting the likes of McKinsey et al would soon enough swoop in, grab the brightest in social media and whisk them into the ivory towers of business strategy and management consulting.
While I find the idea somewhat abhorrent, I don't particularly like being in agency land much better; any industry that defines itself by stating what it is is a touch too old school; let's state what we are not and then see where the road goes.
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