Friday, September 12, 2008

Borders 2.0 - The lines don't run where we say they do

This is the second post in my series on the A to Z of 2.0.

In the couple weeks since I wrote America 2.0 a lot has changed. Not necessarily in terms of what I wrote, but the landscape in which those events now play out. I’m not interested in getting into debates around party lines, particularly lines that exist in a country I am not a resident or national of. What I will say though is for Borders 2.0 to be a reality, America 2.0 needs to occur.

The piece I wrote got me thinking a lot about why I wrote it, what my motivations were. Why does a 20-something Australian feel compelled to wax lyrical about the American dream, and do so without the irony that has mired it for fourty years and made it a mockery, an idea that stokes visions of a million Americans waving flags in a stadium, all shouting “USA!” as if the people supporting the other guy were somehow running with another country’s agenda. In fairness, those scenes played out at both the Republican and Democratic conventions, the simple memory of it makes me feel ill.

I talked a lot about America 2.0 with friends who read it, and it lead naturally into a discussion about what it was to be Australian. Our last Prime Minister had created a citizenship test, an utterly ludicrous idea, as if you could distill the makings of a nation into a series of multiple choice questions and then decide who was fit to call it home. I'm embarrassed to even acknowledge it exists.

On a long drive with a friend one day, he said himself he didn’t know what it was to be Australian, despite having lived here all his life. There weren’t tangible things he could grasp that would seem to make sense, so he couldn’t identify with that ideal, even though on paper there was no barrier to it.

In a 2.0 environment, what does it mean to be of any nationality? When every day I communicate with more people in other countries than I do in my own, we’re moving to a place where a national identity is increasingly fragmented, without a country of origin. By the very nature of the medium, issues and ideas are shared and not curtailed by geography or demography. Anyone who wants in on an issue can take part in the debate, and shape it. Where are you from is a matter of curiosity, not an attempt to validate a point of view.

Communication by devices with no notion of national divides is an interesting one. I grew up in Hong Kong and never really saw the distinction between me and the kids from other countries, my younger brother took it further: he couldn’t see the colour of another’s skin, instead telling Mum his best friend had curly hair, not that he was a young black boy from America.

And that is how it should be.

What does that make the reality of our world into? Away from nationalism and a geo-local focus, when the connections I have with the other side of the world are as strong as the ones I have with my physical neighbour? A philosopher has more in common with a philosopher on the other side of the world than he does with a street sweeper outside his house; what does that mean?

For me, it comes back to a simple mantra readers of this site have heard me say a hundred times: open beats closed. By choosing to define a sense of identity not from a place of birth but by a set of ideals, we opt in to what matters personally.

Open beats closed doesn’t mean open borders beat closed borders. It means borders as lines on a map cease to exist; the lines are the ones between the haves and have-nots.

In this century we will do more to advance the notion of humanity than anything before us if we can finally grasp a notion treated with as much cynicism as the American dream: the human race. In this race the direct correlation with nationalism would be to promote a rich-get-richer agenda which is wildly off the mark. In this race we recognise the problems facing a farmer in a field in Bangladesh contending with rising flood waters is our problem. Is my problem. Is your problem. And something must be done about it.

Borders 2.0 is about recognising where the lines actually fall, because they don’t run where we say they do. I am affected by Barack Obama becoming the US president just as I am affected by the assassination of Benazir Bhutto. I am affected by when and where we recognise the lines falling and what we collectively choose to do about it.

We can’t draw the lines that comprise Borders 2.0, but they do exist. We have an opportunity though to ensure they don’t remain, and it is one of the few things in this world it is worth all of us working on, all the time.

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Image courtesy of Libertinus, with thanks to compfight.

Wednesday, September 10, 2008

Isn't she lovely

(I hate that song)

Forget the marketing crap. Today something much more important is going on - it's my Mum's birthday.

My mum had the unenviable task of raising three boys - four if you count my Dad (which you should). She is a big part of the inspiration behind the title of this blog, given that for years she has professed herself as not a creative woman, yet made sure none of us ever went hungry, broke or unloved - acts of miraculous creativity, particularly that last one given how much of a pain in the ass I was as a teenager. I don't think there's ever been an angrier young man with more immaculate hair.

She continues to be an incredible presence in all of her boy's lives, as well as my biggest support and greatest fan. Were it not for her encouragement, I would never have had the strength to shed the work that goes on 9-5 and do something worthwhile with my spare time.

[caption id="" align="aligncenter" width="450" caption="Here she is partying with me and my friends on a beach in Byron Bay this year.
It's about 2am. She rocks."]Awww my Mum[/caption]

So, Mum, happy birthday. Thanks for everything, I'll try not to let you down.

Love me xxx

Tuesday, September 9, 2008

I'm a rocker, baby I'm a rocker

"Marketing must be one of those professions where salaries give you the best bang for buck as an employer."

He was saying most marketers aren't all that bright.

I can't say I disagreed with him at the time.

The above quote was delivered to me yesterday at breakfast from a friend who heads up international business development at a company any Australian who reads this blog would be familiar with. I'd just finished telling him how a client had recently said to me "We don't know about that technology stuff, we're just marketers."

When she said "that technology stuff", she meant the Internet.

Give me strength.

I said last week marketing isn't rocket science, and it isn't. Unfortunately it's also almost completely devoid of the courage required to alter the markets these people exist in (As an aside, they say no one is so sanctimonious as a reformed smoker, I wonder if the same can be said for anyone who walks away from jobs in marketing and advertising to something a little less transient?).

Of course the flip side of that is agencies who have those ideas clearly need to get better at articulating the more strategic paths forward, and in order to get there we need to prove we're good for more than just the last campaign. I spoke to someone last night from the company responsible Coke's new bottle debacle and reiterated my point: someone should have been fired for that nonsense.

Regardless, let's forget all that marketing stuff today, go read this fantastic post by Umair Haque, What Apple Knows That Facebook Doesn't. Be warned, it is loaded with "that technology stuff".

*sigh*

Ok, almost 9am, time to give her a call. Serenity now...serenity now...

--
Image courtesy of Stephen Poff, with thanks to compfight.

Monday, September 8, 2008

When you say nothing at all

Given my Blackberry has died another horrible death, I don't have the photo I took specifically for this post. Actually it isn't quite true to say my BlackBerry has died, it still works, the screen just doesn't show anything other than white. Is this the device equivalent of being blind or in some way physically incapacitated? Yes, it can still do all of the things the manufacturer says it can do, I unfortunately don't know the entire menu system backwards and thus am not sure where to press. My fault clearly.

Anyway...

Coke. My friends at Coke. You currently have an outdoor campaign plastered all over the bus stops and tram shelters of Melbourne - probably the country. The ad shows a young man gripping the sides of a Coke bottle with either hand while the copy says "Hold on and enjoy the ride."

Seriously.

You are Coke. You have one of the best known brands the world over, a brand that, unlike the McDonalds or Nike's of the world, has managed to escape much of the multinational & eco hoo-haa that has plagued many other symbols of popular culture. The Happiness Factory was genius, and positioned the brand at the edge of advertising, where original content is employed to tell stories beyond the scope of a soft drink.

And the only story you have to tell right now is a new bottle shape?

You should be ashamed of yourselves. And somebody should definitely get fired.

A new bottle.

Sweet mother of all that is good and pure, what a waste of time.

--
Image courtesy of hangdog, with thanks to compfight.

Sunday, September 7, 2008

Your kiss is on my list

They say a picture is worth a thousand words, this one requires just two.

[caption id="attachment_268" align="alignnone" width="540" caption="Qantas booking process error"]Qantas booking process error[/caption]

Epic. Fail.

Some things to think about:

  • They probably mean they couldn't find flights, but they don't say that

  • They have the means to flag that while I am planning my trip (saving me time)

  • The error effectively ends my experience. No links elsewhere, it just dies.

  • If this was the last experience someone had with your brand, product or service, how would you feel?

  • If Qantas had some basic Google alerts setup, they'd know about this post just a couple seconds after I post it...we'll find out if they do.

Thursday, September 4, 2008

On the mic with Mike

As regularly as out jet-setting schedules will allow, I and a good friend, Dr. Michael Hewitt-Gleeson get together for an exchange of ideas and a bottle of wine. At our last meeting I decided we should begin to document some of the things we talk about, so while this one runs a little longer than I expected, consider it the pilot for what is to come.

We touch on why people over-complicate situations they're in, as well as the culture we've built up in a desperate attempt to avoid the inevitable (that is, find ourselves in the wrong). I wrote quite a bit earlier this year on embracing the times when we're wrong and encouraging the right kinds of mistakes in others, please check that out too.

Hope you enjoy!







We also reference the following talk by Sir Ken Robinson.







Lastly, please check out Michael's School of Thinking and sign up for free daily thought exercises and programs designed to make you a more perceptive person and a better overall thinker.

Monday, September 1, 2008

Harsh words are spoken, promises are broken

[caption id="" align="alignright" width="195" caption="Acta non verba"]Acta non verba[/caption]

Are we really marketing something 24/7? Ourselves? Our world view? The part of town we live in? The kind of computer we use?

Well...yes.

My mate Jules refers to it as social capital, and while in this series he talks about it with regards to a necklace, there's really an element of it in everything we do.

Our workplaces have it as well, and often companies market to themselves and to their employees just as much as they market to potential customers. The transaction is the same, and goes like this:

  1. A statement is made.

  2. An action takes place.

  3. An observer (the employee, the potential customer, my friend at the pub) hears the words and observes the behaviour and then checks if it matches up.

  4. An opinion based on the correlation between words and deeds is formed.

  5. We rinse and repeat.


That's marketing people, it isn't rocket science. If your actions do not routinely match what comes out of your mouth, nobody will take you seriously. Marketing is a part of business strategy, a process of aligning a business so that its actions (which is the core function of the business) match up to the words (which is the core function of marketing).

Can someone please remind me why marketing and business development are still arranged at odds with each other?

--
Image courtesy of Rico MorĂ¡n (note: not Rick Moranis), with thanks to compfight.